Wednesday, January 13, 2010

Taste: Kogi's taking a left turn - look out!

If you haven't had a Kogi taco before, then you've certainly heard of it. If neither applies to you, then you've probably been living under a rock. Kogi, the highly-proclaimed food truck that took the novelty of "food trucks" to a whole new level and made it hip, has amassed tens of thousands of Twitter followers tracking down their lunch & dinner destinations for the day. Essentially, Kogi has been able to blend the food-service industry with cutting-edge Web 2.0 technology beautifully to really modernize how we eat. Personally, I don't follow Kogi on Twitter (sorry Kogi), but rather, stumble upon it randomly at times. I won't wait in line if it's ridiculously long (which it usually is), but I guess the handful of times when I've had it the food gods were just on my side. Nonetheless, it's great Mexican-Korean fusion food that you must try at least once if your visiting or live in L.A.

Anyways, I stumbled upon this article on and thought I'd share it with you. Kogi is taking a left turn and going from food trucks to the traditional Brick and Mortar (B&M) establishment. There's no hard open date set, nor a name for the restaurant, but it's not going to have the name "Kogi" in it. It'll be interesting to see whether or not patrons will embrace it as they have with Kogi, given that "Kogi" is a known brand name. Seemingly they'll still operate the 4 Kogi trucks which have brought them the success thus far, and in my opinion, certainly should. The cool thing is that Kogi's added a 5th car, which Scion custom-made for them, fully stocked with a grill, sink and fridge. Oh, and Scion footed the bill for it. Check it out - pretty cool.

No comments:

Post a Comment